Who We Are — A Legacy of Exceptional Travel Service
The Travel Factory has proudly served Abilene and the Big Country for decades, evolving from its humble beginnings as Gay Travel Service, founded in 1949 by Mrs. Ruth Gay. Over the years, the agency has grown under the leadership of dedicated individuals like Frank Etter and Russell Berry, who have shaped its legacy of trust, reliability, and personalized service.
Since it transitioned to Supertravel in 1975 and then The Travel Factory in 2002, our mission has remained clear: to deliver exceptional travel experiences with the utmost care and attention to detail. Whether it’s a luxurious cruise, a family vacation, or a destination wedding, our knowledgeable team ensures every trip is seamlessly planned and unforgettable.
Why Choose Us?
Decades of Experience
With over 70 years of expertise, we understand the needs of our clients and have the connections to deliver the best options in the travel industry.
Personalized Service
Our team listens to your desires and tailors every aspect of your journey, ensuring it fits your unique preferences and needs.
Comprehensive Travel Solutions
Our full range of travel services under one roof includes airfare, hotel, cruise, and wedding arrangements, making your trip hassle-free.
Trusted Relationships
With longstanding ties to top-tier travel providers, we ensure that you get the best deals, top service, and exclusive offers.
Ready to Plan Your Dream Trip?
Our team is ready to help you make your next adventure unforgettable. Whatever your travel needs are, we have you covered.
